Registering a Sole Trader business will not protect its name.
It is quite common for people who want to be a Sole Trader to register a limited company with their preferred business name.
This makes sure that the name is reserved on the Companies House register and that no-one else can register the same name. It also gives you a fixed point to show you have asserted your rights on the name which can be useful if you ever get involved in a trade mark or passing off case.
Duport can do this for you. We register the limited company using our own address and details, file the yearly paperwork, and give you a contract confirming the name is yours. Your name and home address stay off the public register.
It is £149 for the first year, then £85.99 a year to keep holding it.
Not sure whether your name is still free? Check your business name, free
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