Sole Trader Setup

Start your business as a Sole Trader.

Know Exactly What To Do Next.

Plus a clear plan and ongoing support so you stay compliant and start winning customers, without guessing.

set up as a sole trader

Takes about 5 minutes.

HMRC registration

Ready to go website

12-week programme

£197 with ongoing
support
image showing a small business track

250,000+ founders

4.8/5  rating

28 years in business

Our task list focuses on the few compliance steps that actually matter when you’re starting out.

Where sole traders go wrong

You’ve decided to work for yourself. That’s the easy bit.

What trips people up is everything that comes after. HMRC, tax, names, websites, compliance. No one tells you what actually matters first.

You Google it. One article says register immediately. Another says wait. Checklists are long, conflicting, and impossible to prioritise.

So the visible stuff gets done first. Logos. Social profiles. Maybe a website. The important admin is delayed or done incorrectly.

Then you start earning money and realise you’re not sure if you’re set up properly. Deadlines approach. Uncertainty creeps in.

You don't need more information.

You need someone to tell you: do this first. Then this. Then this.

What you get

£197 upfront gets you properly set up as a sole trader, with a protected company name for future use and a clear plan to move forward.

Renew yearly to keep your name protected and your support active.

Registered with HMRC and ready to trade

  • Registered for Self Assessment with HMRC
  • Your Unique Taxpayer Reference (UTR)
  • Clear guidance on what records to keep and which deadlines matter

Your company name, protected for later

  • Your chosen name reserved at Companies House
  • Prevents others registering a limited company with that name
  • Trade now as a sole trader
  • Upgrade to a limited company later if and when it makes sense

Your online presence, ready to go

  • Domain name that matches your business
  • Professional business email
  • Mobile-friendly website with contact and booking
  • Live within 48 hours

Help when you’re stuck

  • AI assistants available any time
  • Plain-English answers to tax, admin, and compliance questions
  • No jargon, no waiting, no per-question fees

A clear path to your first customers

  • Access to the Marketing Hub
  • Step-by-step guidance on finding and winning customers
  • Scripts and templates you can copy and use
  • Designed as a 12-week programme, go at your own pace

Ongoing support, year after year

  • Ongoing support, year after year
  • Continued access to the Marketing Hub
  • Continued access to AI support and updates
  • HMRC registration remains yours even if you don’t renew

How it works

  1. 1

    We get you registered

    You give us a few details. We register you with HMRC as a sole trader and reserve your chosen company name at Companies House for future use. You’ll receive your UTR and confirmation you’re set up properly.

  2. 2

    We set you up (48 hours)

    Your domain, business email, and website are set up and published. Your dashboard is ready, showing your first tasks and where to get help if you need it.

  3. 3

    You follow the 12 week plan

    You work through a clear set of steps covering:

    • What you need to do legally
    • What actually matters early on
    • How to start finding paying customers

    The Marketing Hub and AI assistants guide you as you go. One thing at a time. No guessing.

start trading

Makes working life easier

Efficient, friendly and effective. Helpful & responsive when the occasional need arises!

smiling woman

Your 12 week checklist

A clear plan covering the core admin and early marketing tasks every new sole trader needs. One legal task and one growth task at a time.

Week 1-4

Get set up properly

  • Receive your UTR and confirm HMRC registration
  • Set up a simple way to track income and expenses
  • Understand what records you must keep and why
  • Get your website live and contactable

At the same time:

  • Get clear on who you’re selling to
  • Write a simple explanation of what you offer
  • Start real conversations with potential customers

By the end of week 4:

  • HMRC registration confirmed
  • Admin basics in place
  • Website live
  • Talking to real prospects

Week 5-8

Stay compliant, start earning

  • Understand allowable expenses
  • Know when VAT does and does not apply
  • Set reminders for key tax deadlines
  • Make sure your website and comms are compliant

At the same time:

  • Refine how you talk about your service
  • Turn conversations into paid work
  • Deliver your first jobs confidently

By the end of week 8:

  • Compliance under control
  • First paying customers
  • Clear on what’s working and what isn’t

Week 9-12

Build the system

  • Prepare for your first Self Assessment return
  • Know how and when you’ll pay tax
  • Put simple systems in place to stay organised

At the same time:

  • Build a repeatable way to find new customers
  • Improve what converts interest into work

By the end of week 12:

  • Confident you’re set up correctly
  • No surprises at tax time
  • A system to find and win customers consistently

The Complete Checklist Guarantee

Our checklist covers the essential setup and compliance steps every new UK sole trader needs in their first year. If something important is missing that we agree should be included, we’ll refund our service fee and you’ll keep full access for the full 12 months.

This doesn’t cover industry-specific requirements or bespoke tax or legal advice.

What it costs

DIY

Doing it yourself

Industry

Paying professionals

Included in the price

HMRC registration (UTR)

£0 + risk of mistakes

£100–200

  • Included

Company name protection

Not possible

£100–150 per year

  • Included

Domain + business email (12 months)

£30-50

£50-100

  • Included

Website

£150–300 + your time

£800-2,000

  • Included

Help with tax and admin questions

Google (30+ hrs)

£150/hour

  • Included

Help finding customers

Google (40+ hrs)

£2,000+ coach

  • Included
Screenshot view of a website

Ready-to-go business website

A professional website set up quickly so you can start trading with confidence and look credible from day one.

Domain and business email

Your business name set up as a website address with a matching business email.

Credible online presence

A clean, modern website that shows you’re a real business and ready to be taken seriously.

Live within 48 hours

Mobile-friendly and published fast. You answer a few questions, we handle everything else.

Who is this for

This is for you if:

  • You’re setting up as a sole trader for the first time
  • You want to trade properly and avoid early mistakes
  • You don’t know what order to do things in and want a clear plan
  • You want guidance and structure, not just a form to fill in
  • You may want to move to a limited company later

This isn't for you if:

  • You’ve done this before and already know the process
  • You just want the cheapest possible setup
  • You want someone to run your business for you
  • You’re ready to form a limited company right now

If you already know what you’re doing and just need HMRC registration, we offer a registration-only service.

Makes working life easier

Efficient, friendly and effective. Helpful & responsive when the occasional need arises!

smiling woman
A man working on a laptop

What we can’t do

We can't guarantee you'll get customers.

That depends on your offer, your effort, and your market. We show you how to find and approach customers, not promise outcomes.

We're not accountants or lawyers

We won’t file your tax return, give bespoke tax advice, or draft contracts. We’ll make sure you understand what’s required, when it’s due, and what happens if you ignore it.

We can't do the work for you

We provide the plan, guidance, scripts, and support. You complete the actions. We remove the guesswork, not the responsibility.

Ready to know exactly what to do next?

£197 upfront gets you registered with HMRC, your business website live, and your company name protected for future use. Plus a clear 12-week plan and ongoing support, so you always know what to do next.

One thing at a time. Help when you need it.

Takes about 5 minutes. No commitment until you're ready.

What you get:

  • Registered with HMRC as a sole trader
  • Your Unique Taxpayer Reference (UTR)
  • Your chosen company name reserved at Companies House
  • Website, domain, and professional email
  • AI assistants for tax, admin, and compliance questions
  • 12-week plan: one task at a time
  • Ongoing access to guidance and support

Most first-time sole traders have too much to do and no clear place to start. This fixes that. £197 today. One thing at a time. Guidance when you need it. And a clear path to move forward, without guessing.

Looking for registration only? We offer a standalone option for experienced sole traders, costing £53 .

Need some help?

If you need a little advice on the best options for you, or have a question that's not in our FAQ, Duport's expert team are here to help. Give us a call during office hours or email us any time and we'll help you out.

Popular FAQs

Still have questions? Here are the answers to some of the most common questions people ask about Sole Traders.

Yes. If you already know what you’re doing and only need HMRC registration, we offer a registration-only service for £53. It doesn’t include guidance, name reservation, a website, or ongoing support. Most first-time sole traders choose the full package because knowing what to do next is usually the harder part.

Sole Traders are always self-employed. But not all self-employed people are necessarily Sole Traders, although it is by far the most common company structure for self-employed people.

Being self-employed means that you don’t get paid by PAYE, and actually take your income through self-assessment.

A Sole Trader is the company structure used when you and your business are considered the same entity for legal and financial purposes.

So, technically you can be self-employed and run a Limited Company or a Partnership, but most self employed people are also Sole Traders.

All Sole Traders are self-employed, so it’s absolutely possible to be both at the same time. You can also be in different types of employment or self-employment at once.

So if you are a salaried employee, but also have a sole trader business, you can be both employed and self-employed at the same time - you just need to make sure you’re including it all in your self-assessment!

If you are the only person running your business, you are happy to be personally responsible for your business debts and liability and you don’t want the hassle of extra paperwork and regulations then this could be the best choice for you.

There are no age restrictions for Sole Traders, but if you have previously been declared bankrupt you may need to get permission from the courts to set up your business.

To register your Sole Trader business you will need to provide the following details:

  • Your full name
  • Your current address
  • Your National Insurance Number
  • Your date of birth
  • Your phone number
  • Your email address
  • The date that your self-employment began
  • The type of business you're starting
  • The address of your business
  • The phone number for your business

You will not need to provide any proof of ID.

Sole Traders don’t need to have a separate bank account, as your business earnings are considered your own personal income.

However, things can quickly get complicated if you’re running your personal and business finances from the same account, so we highly recommend setting up a separate account for the business.

If you register with Duport, you can get a free business account as part of the process.

Sole Traders have a lot less paperwork to complete than Limited Companies, but you will need to complete your Self Assessment Tax Return each year.

If you don’t want the hassle of doing your own bookkeeping and accounts, Duport can handle it all for you with our Sole Trader Tax Return service.

When you register as a Sole Trader, you don’t automatically get any protection for their business name.

However, Duport have a Protected Name package for Sole Traders that means your business name is also registered at Companies House, to prevent anyone else trading under it.

Yes, you do not need to be in the UK in order to register as a Sole Trader.

You can cancel your order at any point. Refunds will only be issued if you have not accessed any of your purchased services.

Your right to a refund is waived if:

  • Your registration has been submitted to HMRC
  • OR
  • You have requested or viewed any digital ebooks or reports included in your purchase

Your initial registration is a one-off service. However your package may include services that do need to be renewed annually. These can include:

  • Business name protection
  • Domain & hosting services
  • Accountancy services

Your Unique Taxpayer Reference or UTR is the number that HMRC uses to identify you as a self-employed person. It’s what you will need to use to submit your Self Assessment Tax Return.

  • Anyone who wants to register their sole trader business quickly, without any hassle and receive all our ongoing support and guidance and access to services that support your business.
  • Anyone whose business name is important to them and would like to prevent any other person from registering it.
  • Anyone who would like to register as a Sole Trader for now but intends to grow their business and require a LTD structure in the future.

Our Sole Trader packages aren’t suitable for you if:

  • You have already registered your business at HMRC and do not want to protect your company name.
  • You want to reserve your business name at Companies House but would like your details as the director. In this instance we recommend that you register a Limited Company instead. If you register with Duport we can still complete all your filing for you if you opt to use our filing service for 59.99 per annum.
  • You plan to start trading as a LTD company in the next few months (in which case we recommend registering as a LTD now).
  • You are not worried about someone else trading using your business name and you are happy to register directly with HMRC yourself.
  • You do not require our start up support and do not want to receive your industry guide.
  • You want to reserve your business name but want the company to be registered in Scotland.