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Choosing a company name

Last updated: 31 March 2022

Choosing a company name

Naming your company is a very important decision. There are many different aspects to think of when choosing a company name, such as whether you want it to be descriptive, creative or to help you with branding. Here are some tips about the things you should consider when naming your company.



Think of Google, Ford or Orange – three very successful brands with short, snappy and memorable names. Shorter names are easier to brand and if you are going to spend heavily on marketing, you will probably benefit from using a striking name that is easy to remember. You will also find short names advantageous when designing logos and business cards – simply because they take up less room!


Being descriptive

If you are not interested in branding or have a more modest marketing budget, you may find that a descriptive name can bring you more clients. For example, if you were to look under “Takeaway” in a telephone directory, a name like “Google” would be of little use as it says nothing about your business. A name like “Perfect Pizzas” might be a little more helpful here as it would tell customers what your business provides without having to read a description.


Thinking ahead

At some point you may want to put your company on the internet, whether as an online store or a company website. Most people want to register domains which contain their company’s name (i.e. Big Ugly Sofas Ltd would probably want to register It is worth glancing at the availability of domain names just for future protection for your business, and see whether anyone else has taken the domain you may wish to use.


Creative thinking

If your preferred company name is already registered, feel free to call the office and we will be happy to discuss some variations with you. Please be aware that we cannot accept any responsibility for any decisions you make regarding the naming of your company.


Play by the rules

Companies House will generally not register company names which could be considered offensive, so use your own judgement before applying. There is also a list of sensitive company name words that you may want to check out. Sensitive words include terms like “school” or “architect” for which you would need to acquire permission from the appropriate regulatory body.

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