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Forum for Private Business website overhaul

September 2012

The Forum for Private Business website has undergone a redesign, following research into how visitors use it. The site now focuses on the three areas that are accessed most often - membership and small business services, campaigns and lobbying and business information.

Specialised mouse tracking software was used to gain insights into how users were interacting with website. The redesign aims to make the site easier to use, more interactive and relevant to busy small business owners' needs.

Chief Executive, Phil Orford said:

"In addition to giving our members a voice and campaigning on their behalf the Forum provides a range of other support services. Employees are both a business's main resource and biggest overhead, so it is not surprising our analytics show that help and information on employment is the major draw for business owners using our website, but there are others."

The Forum is a not-for-profit organisation which aims to provide a "one-stop-shop" business support service, offering help with finance, navigating complex legislation and improving efficiency. The organisation also campaigns on behalf of the 18,000 small businesses it works with, championing their views and concerns to all levels of government, the media and the wider business community.

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