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New British brands should be very excited. StartUp Britain has teamed up with retailing giant John Lewis to give UK start-ups the chance to pitch to their key buyers.

Applicants can enter on the StartUp Britain website and, if successful, will pitch to John Lewis on October 23rd and receive valuable feedback on their product and presentation.

StartUp Britain is a national campaign that is run by entrepreneurs for entrepreneurs, harnessing the expertise of Britain’s leading businesspeople to celebrate, inspire and accelerate enterprise in the UK.

The campaign was founded by eight entrepreneurs and launched on 28th March 2011 by the Prime Minister, with the full support of the Chancellor and HM Government, although it is completely funded by private-sector sponsors, including AXA, Dell and PayPal.

The John Lewis scheme is just one of the many initiatives StartUp Britain has delivered since it began. There have been marketing, tech and finance events, providing a week's worth of free events for start-ups and growing businesses. The organisation also held a Summer Bus Tour, providing advice and support to new companies all over the UK.

Organisations such StartUp Britain are great news for new businesses, showing that support is out there for new companies who want to grow and develop.