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o2 offers Priority Moments to small businesses

august 2012

Mobile network o2 has announced that their "Priority Moments" service will now be available to independent retailers and small businesses. It is hoped that the move will help increase exposure and trade for small business in the UK.

Priority Moments allows businesses to advertise promotional offers such as discounts or 2-for-1 offers to o2 customers as a free way of marketing their product or service. The service could provide a great advantage for small businesses when it comes to marketing – O2 claims that over a million of its 23 million customers have used the service so far, numbers that some companies could only dream of.

The move by o2 is positive news for a struggling UK high street, which last year saw an increase in empty premises from 3% to 14.5%. Research by the mobile network found that over a quarter of small businesses cite marketing as one of the business elements they find most difficult, often struggling to find the right way to reach new customers or keep existing customers loyal.

Ben Dowd, Business Director at o2 said:

“The great thing about Priority Moments is that everyone wins. The consumer wins, the British high street wins and the independent retailer wins. We know the level of competition is intense with independent retailers fighting to have their share of voice and trying to find modern and cost-effective ways to reach their customers. An ad in the local newspaper simply doesn’t cut it in today’s digital universe.”

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