Meet the Customers: Silver Shell Cove Jewellery

by: Hannah

October 15th, 2010

Eaach one of Silver Shell Cove Jewellery's products is unique

Silver Shell Cove Jewellery is owned and run by Janette Shaw, who turned her own appreciation of the beauty of nature into a business.

The jewellery made and sold by Janette is created out of sterling silver and natural elements. As each piece is created individually from shells, pebbles and other natural products, every item they sell is completely unique.

To see Silver Shell Cove’s jewellery, or to find out more, visit www.silvershellcovejewellery.co.uk, or call them on 0845 116 3028.

What does your company do?
We sell sterling silver jewellery made from natural elements, like shells from all over the world.

Visit www.silvershelljewellery.co.uk to see more jewelleryWhat makes your business different?
Attention to detail, all of our jewellery is completely unique.

What inspired you to start this business?
The business started as a hobby, but friends and colleagues loved the pieces so much that I decided to develop it into a company.

Where do you see your business in 3 years?
Hopefully worldwide and going strong!

What characteristics do you have that will help you make your business a success?
Personal attention and drive.

What are you most keen to learn that will help you grow your business?
I’d like to learn more about all the aspects of running a business but at the same time keep it personal.

What do you think is the biggest challenge facing your company?
Identifying and winning over our target market.

Made from sterling silver and natural elements

Is being a business owner how you expected it to be, or have you had any surprises along the way?
Just surprised at the ‘non’ response of companies when I want to purchase from them. It’s strange that these companies can survive when they don’t pick up the phone to potential buyers!

What is your main goal for your company?
Bringing people back time after time, I’d like to build a community of customers.

Do you have any advice for people thinking of starting their own business?
Research – take any advice going – and follow your heart!!

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Meet the Customers: Cheeky Tinkers Childcare

by: Hannah

October 8th, 2010

Cheeky Tinkers Childcare offer immediate childcare consultation and advice as well as long-term nanny support for parents.

Cheeky Tinkers Childcare really are super nannies! Louise Callear set up her company to make the most of her experiences in childcare to help parents in the South West area of London.

Not only do Cheeky Tinkers provide a nannying service, they are also experts in dealing with problem behaviour including sleep problems and challenging behaviour. Cheeky Tinkers Childcare even assist with potty training and weaning, to take the pressure and stress off the shoulders of tired parents.

With a perfectly personalised service for each family, Louise Callear at Cheeky Tinkers knows exactly how to help. Call her today on 0800 612 9228 or visit www.cheekytinkers.com to find out more.

What does your company do?
Nanny Agency and troubleshooting service

What makes your business different?
We offer a more personalised approach to nanny placements.

Recommendations from very happy families!

What inspired you to start this business?
My career in childcare and my knowledge to offer this unique placement technique in order for a more successful nanny placement and offering my expertise in problem areas such as tantrums or sleep problems.

Where do you see your business in 3 years?
Fully active and hopefully thriving with families and nannies in South West London.

What characteristics do you have that will help you make your business a success?
Offering a team of qualified and experienced nannies and trouble shooters! And aiming to find out families specific needs through a face to face consultation.

What are you most keen to learn that will help you grow your business?
The need for nanny placements in the South West London.

Are there any brands, companies or personalities that you most admire or aspire to?
Night Nannies are successful. I like the way that they offer super nanny and troubleshooting service.

What do you think is the biggest challenge facing your company?
Other agencies offering a similar service, although after extensive research, I have discovered that no other agency offers the face to face consult and my prices are much lower than other South West London based agencies.

Is being a business owner how you expected it to be, or have you had any surprises along the way?
I have not yet experienced it fully – I’ll let you know!

Visit www.cheekytinkers.com to find out more!

What is your main goal for your company?
To help and assist as many families as possible and to also gain an impressive reputation.


Do you have any advice for people thinking of starting their own business?

Take the risk!

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Meet the Customers: Spatial Synergy

by: Hannah

September 17th, 2010

David understands transport inside-out

David Marshall owns Spatial Synergy, a company that provides spatial and transport planning consultancy.

Spatial Synergy see their ‘final report’ as just the beginning of their job, and work with their clients and delivery partners to ensure that their recommendations are implemented.

With an ecologically sensitive approach, David Marshall’s spatial and transport planning consultancy offers a service that balances the needs of clients and communities. Through experience, advice and a wide network of associates, Spatial Synergy knows how to ‘make things happen’.

For more information about Spatial Synergy, get in touch on 07710 859 669, or visit their website www.spatialsynergy.co.uk

What does your company do?
Spatial and transport planning consultancy work for a range of public, private and voluntary sector clients.

What makes your business different?
We bring 28 years of experience in ‘making things happen’.  The final report isn’t seen as the end but more the beginning.

What inspired you to start this business?
It is something that I have wanted to do for a long time.  Changes within my previous employment provided me with the time and money to go ahead and do it.

Do you have any staff or partners in your business?
I am establishing a network of associates – like minded people with complementary skills to mine who I can call on to provide added value to any particular commission.

Where do you see your business in 3 years?
Well established with a growing reputation and employing 10-12 people.

Visit www.spatialsynergy.co.uk to find out more

What characteristics do you have that will help you make your business a success?
A will to succeed.

What are you most keen to learn that will help you grow your business?
Effective marketing techniques.

Are there any brands, companies or personalities that you most admire or aspire to?
The urban regeneration developer Urban Splash for its fresh approach to developing unfashionable areas of cities, and open access train operator Grand Central for bringing main line rail services to communities that were previously excluded.

What do you think is the biggest challenge facing your company?
Developing a regular client base during a time of financial austerity.  However this gives me opportunities and advantages over the ‘big boys’!

Is being a business owner how you expected it to be, or have you had any surprises along the way?

It is how I expected it – hard but enjoyable work.  I’ve not had any nasty surprises yet!

What is your main goal for your company?
I aim initially to become sufficiently well established to provide me with enjoyable work.  In the longer term to build up a critical mass of similarly minded creative individuals.

Do you have any advice for people thinking of starting their own business?
Life is for living not existing – just go for it.

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Meet the Customers: QS Charles

by: Hannah

September 10th, 2010

QS Charles Ltd provides professional Chartered Quantity Surveyor services to both public and private clients.

A decision was made in 2010 to form a company that could deliver quality, value and results to both corporate and private individual clients, in what has been a challenging realignment of the economic and commercial global environment that existed and operated for a respective chapter in recent economic history.

The way both private and public sector clients assess, procure, manage and deliver their respective goals, has changed in recent times in both the internal and external supply chains.

Welcome to www.qscharles.co.uk

At QS Charles, there has been recognition that there still needs to be a professional, experienced, and regulated service that can be appointed by future and current clients to ensure that their common goals and objectives are accomplished in terms of quality, value and results.Every client of QS Charles is given the same professional service, under the professional standards and ethics, of the Royal Institution of Chartered Surveyors, for more information, call us today on 01536 524030, or visit www.qscharles.co.uk.

What does your company do?
QS CHARLES provide the following professional services, under the professional standards and ethics, of the Royal Institution of Chartered Surveyors:

  • Chartered Quantity Surveying
  • Cost Consulting
  • Employers Agents
  • Contract Administration
  • Purchasers Agents
  • Bank Monitoring Surveyors

These services are offered to corporate, private, public and non profit making organisations.

What makes your business different?
The business provides professional services to an entire market, through the global reach of the Royal Institution of Chartered Surveyors. QS Charles exists to ensure that the goals and aspirations of clients are met, and that they receive dedicated delivery of quality, value and results, irrespective of their budget. Every client of QS Charles is given the same professional standard of service.

What inspired you to start this business?
For many years my journey to gain professional experience and qualifications has been my goal, and an extremely difficult path to have walked. There have been obstacles and hurdles on this journey, both in my professional and personal life.

The inspiration has come from my beloved family, through what they have achieved and in the way they have conducted their professional and family life. Without the foundations placed by them, I would not have made the most of the opportunities that have been presented to me. I also respect and regard the previous companies that have employed me, as they helped build my knowledge and skills, and I have acquired a wealth of experience from them.

Charles Ridley has a wealth of experience and skills in Chartered Surveying

Do you have any staff or partners in your business?
Currently we have no directly employed staff – but the business is already looking to grow and it will need dedicated good quality and valued full time individuals, who will be treated and respected in order that we all grow and deliver together the common shared goal.

Where do you see your business in 3 years?
I have set QS Charles two important 3 year milestones: to have delivered quality, value and results to our clients beyond their expectations; and also in parallel we have provided a company for people to positively enjoy, contribute to, enjoy working for, and be proud to be part of.


What characteristics do you have that will help you make your business a success?

I have developed the professional discipline of using my eyes, ears, voice, mind, and experience when making professional decisions. At QS Charles we respect others, value peoples’ opinions, views, beliefs, cultures, circumstances and situations.


What are you most keen to learn that will help you grow your business?

The business will grow through maintaining a recognition that that a company only exists by way of its people, and I wish to learn more about placing the future members of this company in an environment whereby they are happy, respected, regarded, and can individually grow for the benefit of themselves, the company and our clients.

Call QS Charles or visit their website to find out more about their professional services

Are there any brands, companies or personalities that you most admire or aspire to?
Virgin Group has set a modern business model of a company group, to diversify and maintain a market presence. Tesco, Sainsbury’s and Asda have extended their respective, market presence and portfolio of goods in an ever changing market and global economy. World leaders of late have inspired also, the Presidents and Prime Ministers of the global super-economic countries now demonstrate a vision of presence, but with a compassion for global equality, peace and unity, in very challenging economic, and environmental times.


What do you think is the biggest challenge facing your company?

The challenge is to secure professional commissions in a global double recession and try to secure confidence in a UK market.

What is your main goal for your company?
To continue to provide quality, value and results to all our clients, even as the company grows and develops.

Do you have any advice for people thinking of starting their own business?
Believe in yourself, in your own ideas and aspirations. Go ahead and start your own business; rather than look back with regret in the future.

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Meet the Customers: Events Couture

by: Hannah

September 3rd, 2010

Events Couture help put together events of all sizes, styles and budgets

Events Couture is a company that’s actually more of a community. After becoming a mum, Clare Harrison found herself in great demand from her friends and family for her catering skills and amazing parties.

Events Couture was formed to organise parties and events of all sizes, styles and budgets using Clare’s own skills and talents as well as those of her close network of partners and contacts.

Clare considers the experience to be more like working with friends than companies, and it just goes to show that the personal touch she gives to every event is apparent in everything she does.

From small suppers to big weddings, Events Couture always aim to give you the perfect party, whatever your budget, give them a call on 01449 7253104, or 07540 185309 or visit the website at www.eventscouture.co.uk

What does your company do?
Our company caters for everything from relaxed suppers up to weddings, corporate events and everything in between. And now with the launch of our couture cookery school we’re also helping our customers to make their favourite restaurant meals at home any night of the week.

What makes your business different?
At Events Couture, we have the skills to make sure that whatever your budget there’s no need to compromise on the quality of your event.

What inspired you to start this business?
Our customers! Before having my children I had worked in the hospitality trade, and while they were young I carried on catering and planning parties and events for friends and family. Once the children started school, other people started asking if I would do their parties for them, I decided now was the time to set up on my own.

Do you have any staff or partners in your business?
The best thing about setting up the business has been getting to work every day with the friends I’ve made over the years, having people that you can trust and rely on has really made a difference.

Visit the website to start planning your perfect event

Where do you see your business in 3 years?
Hopefully still doing what we love to do!

What characteristics do you have that will help you make your business a success?

Passion for what we do and a determination to keep doing it.

What are you most keen to learn that will help you grow your business?

I think that constantly researching different cultures and cusines as well as focusing on new trends will help to keep our business fresh.

What do you think is the biggest challenge facing your company?
I think the same things most new businesses face really, just getting our name out there and letting people know what were about.

Is being a business owner how you expected it to be, or have you had any surprises along the way?
It’s been surprising how helpful the other companies that we work with have been, their going out of their way to give us their time and help has been really beneficial, especially in the very beginning. It’s great to be part of such a close community of businesses – and friends!

What is your main goal for your company?
To maintain the same personal quality and service as the business grows.

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Meet the Customers – Studio 69

by: Hannah

August 20th, 2010

Khary Cave at Studio 69

After training as a geologist, and 7 years working as an environmental consultant, Khary Cave saw friends around him taking the plunge and starting their own companies, and felt the drive to go into business for himself.

However, it was after a long stint working in France that gave him the inspiration to dramatically change his career. After visiting his friend (and future business partner) David’s studio in Paris, Khary knew he’d found the business for him – a tattoo and piercing studio.

At Studio 69, Khary aims to bring a personal and distinctive touch to the industry. They provide high quality tattoos and piercings in a relaxed, friendly atmosphere so that each and every customer feels comfortable.

Even after some unexpected setbacks – like a car crashing through the studio window – Khary’s calm composure and meticulous planning mean that he is ready for anything – even for the uncertainties of being a small business owner.

Khary Cave runs Studio 69, a tattoo and piercing studio in Walthamstow in London, you can get in touch on 0208 531 4947 or through their website www.studio69tattoo-piercing.co.uk

What does your company do?
We are a tattoo and body piercing studio and we also sell a range of body jewellery.

What makes your business different?
We are a fairly small and recently opened studio. The atmosphere in the studio is very friendly and relaxed and we always make the effort to remember every customer’s name. We’ve managed to keep our prices very low without compromising on the quality of the service offered. Our tattoo artists have distinct but complementary styles, so you can always get the perfect tattoo at Studio 69.

What inspired you to start this business?
I’ve wanted to start my own business for quite a long time, probably because so many friends around me are successful entrepreneurs. After seeing the success and professionalism of my business partner’s studio in France, I knew this was the business for me.

Have you previously run any other businesses? Could you tell us a little bit about them?
No, this is my first business venture. I am actually a trained geologist and worked as an environmental consultant in the north west for 7 years before opening Studio 69.

Studio 69's tattoo artists are highly skilled

How are you funding your business?
We managed to secure a business loan for 50% of our start-up costs.

Do you have any staff or partners in your business?
My business partner David is a piercer with 15 years’ experience and two successful, established studios called 2GY in Paris. We also employ two tattoo artists, Tommy and Desmond, and a piercer called Ruth. We all get along brilliantly, I feel very lucky that we’ve managed to assemble such a great team.

Where do you see your business in 3 years?
I would love to expand the range of products and services we offer, and would definitely not rule out having a second studio opening within 3 years.

What characteristics do you have that will help you make your business a success?
My passion for business is my main attribute. I also have a very friendly and outgoing personality, which helps with making all our customers feel welcome. I am very driven, and dedicated to making sure that every single one of our clients has an enjoyable visit – and I’m confident that to this date I have been able to deliver that.

What are you most keen to learn that will help you grow your business?
I would love to learn to pierce in the future, and although I have an accountant I think it’s probably a good idea to do a basic bookkeeping course.

Are there any brands, companies or personalities that you most admire or aspire to?
I really admire the Innocent Smoothie brand and its founders Richard Reed, Adam Bacon and Jon Wright. Innocent came from nowhere in the late 1990s and early 2000s, and now dominate the UK market.

What do you think is the biggest challenge facing your company?
Although we have managed to break even in our first month after opening two and a half months ago, cash flow is a challenge that we try to mitigate by meticulous planning. Marketing and promotion – and just getting our name out there is also a challenge.

Is being a business owner how you expected it to be, or have you had any surprises along the way?

No matter how much planning and research you do prior to opening there will always be surprises. For example, after careful financial planning to ensure that I could pay my staff and bills, a car ran into the front of the studio, destroying the electric shutters and shattering the glass.

I am insured, but in order to secure the shop I had to pay for repairs myself whilst waiting on the insurer’s response. This happened only 2 months after opening, so it was a major shock – not to mention a drain on limited resources.

www.studio69tattoo-piercing.co.uk

What is your main goal for your company?
My main aim is to create a strong, instantly recognisable brand and to continue to provide tattoos and piercings of the highest quality.

Do you have any advice for people thinking of starting their own business?
My main piece of advice would be to do your research in the planning stages. A business plan is essential, not only to secure a loan or funding, but it also forces you to think about all the things you need to think about.

Finally, I know it’s a bit of a cliché, but location is very, very important. Get your business premises location wrong and it will be a lot harder to get your company off the ground in that crucial first 6 months.

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Lies, damned lies and lies from marketers

by: Hannah

June 4th, 2010

Has a marketing company ever told you they can guarantee you ‘top rank in Google’?

It’s one of the most common phrases in marketing, and it’s very popular with salespeople, mostly because it’s one of those terms that isn’t technically a lie, but certainly doesn’t mean what you think it does.

What you mean by ‘top rank’ is being the first entry for a popular term that describes what you do, but what the salesperson means is being the first entry for a search term that won’t cost them very much money – regardless of whether people are actually searching for it or not.

For example, being ranked first for “inexpensive apparel” doesn’t have the impact of being ranked first for “cheap clothing”, because no-one’s going to be searching the first term anyway.

Everyone wants top ranking in search engines, but top rank for a random term that no-one ever searches isn’t going to get you more business – and that’s the whole point of paying out for marketing in the first place.

An honest online marketer won’t promise you ‘top ranking’, because it’s a meaningless phrase. What you really need from a marketer is a guarantee that they will work to find the most useful terms for your business, terms that balance the cost of the click against the business it brings you.

So beware of marketers promising you top ranking. They might not be lying, but they’re coming damned close.

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How much money is enough?

by: Hannah

May 21st, 2010

How much is enough for you?

Running a business can be damn hard work, but it also brings some pretty massive rewards. One of which is being able to control your own salary!

But entrepreneurs surveyed by Barclays seem to be very relaxed about how much they get paid.

When asked about their priorities for running a company, money was way down the list of most common responses.

It seems that most people are more interested in the autonomy and control that comes with having your own firm, than in the financial rewards. Over half of those surveyed said that having direct control was the biggest motivation in starting a company, and 42% saw it as a way to improve their work/life balance.

But as far as money was concerned, entrepreneurs have very mixed ideas about how much is enough.

Around a quarter of the respondents thought that up to £50,000 was a fair reward for their work, and another quarter considered £39,000 enough.

But 19% stated that taking home just £15,000 was enough to keep them happy.

It just goes to show that for some people, the job you’re doing is as much a reward as the wage you get for it.

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What makes your business great?

by: Hannah

March 19th, 2010

Free with every Rottweiler

Sometimes people start a company knowing exactly what will make them great, sometimes your greatness evolves naturally out of the sort of business you build and the people you choose to work with it.

But in the end, this is the one question that every single one of your customers wants the answer to.

So think about it.

Is your product the best? Is your service the most reliable?  Are you local? Are you the cheapest? Do you provide the highest quality? The most in-depth-knowledge? Are you the friendliest? Do you offer free kittens?

There is something about your business that makes it different, makes it stand out, something it provides that no-one else can.

If you’re too modest to work it out yourself, ask your customers. They will have identified what your unique selling point is, because that’s going to be the reason they chose you.

And once you know, don’t be shy! Tell everyone exactly what makes your business great!

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Keep the cash flowing

by: Hannah

March 5th, 2010

Cash flow is the life-blood of every small business, but it can be difficult to keep the money rolling in – as everyone has clients who can’t/won’t/forget to pay.

Here’s a few ways to keep on top of your invoicing, so you can keep a healthy cash flow.

Be organised

Setting up an invoicing procedure should be one of the first things your company does. A big old spreadsheet of invoice numbers, issue dates, due dates and payment dates could be the simplest and most effective way of keeping track of invoicing. Setting reminders in your calendar for invoice due dates is also very helpful.

Be quick

Invoice promptly. Not only is that good for your business, but it’s also good for your customers. People who receive an invoice for something 2 months after the event are most likely going to have forgotten it ever existed – and no-one likes an unexpected bill!

Stay in touch

As soon as an invoice becomes overdue send out a reminder to your client, keep it relaxed and friendly and just make them aware that they now have to pay. Always include a copy of the invoice in your reminder too, so your clients know exactly what they owe and why.

Don’t be afraid!

Chasing payments isn’t a particularly fun job, but it is rarely unpleasant. Don’t be afraid of asking for the money that is owed to you. But if a customer does get upset, simply try to find out the root of the problem and work it out, offering payment in instalments can often help clients who are strapped for cash.

Use the law

In some extreme circumstances you may have a customer who simply refuses to pay. At this point you may have to use the law to ensure you don’t lose out. Often a simple Letter Before Action is enough to make people pay up.

Organisation and communication are the easiest ways to stay on top of invoicing, and to keep cash flow healthy.

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