Meet the Customers: Events Couture

by: Hannah

September 3rd, 2010

Events Couture help put together events of all sizes, styles and budgets

Events Couture is a company that’s actually more of a community. After becoming a mum, Clare Harrison found herself in great demand from her friends and family for her catering skills and amazing parties.

Events Couture was formed to organise parties and events of all sizes, styles and budgets using Clare’s own skills and talents as well as those of her close network of partners and contacts.

Clare considers the experience to be more like working with friends than companies, and it just goes to show that the personal touch she gives to every event is apparent in everything she does.

From small suppers to big weddings, Events Couture always aim to give you the perfect party, whatever your budget, give them a call on 01449 7253104, or 07540 185309 or visit the website at www.eventscouture.co.uk

What does your company do?
Our company caters for everything from relaxed suppers up to weddings, corporate events and everything in between. And now with the launch of our couture cookery school we’re also helping our customers to make their favourite restaurant meals at home any night of the week.

What makes your business different?
At Events Couture, we have the skills to make sure that whatever your budget there’s no need to compromise on the quality of your event.

What inspired you to start this business?
Our customers! Before having my children I had worked in the hospitality trade, and while they were young I carried on catering and planning parties and events for friends and family. Once the children started school, other people started asking if I would do their parties for them, I decided now was the time to set up on my own.

Do you have any staff or partners in your business?
The best thing about setting up the business has been getting to work every day with the friends I’ve made over the years, having people that you can trust and rely on has really made a difference.

Visit the website to start planning your perfect event

Where do you see your business in 3 years?
Hopefully still doing what we love to do!

What characteristics do you have that will help you make your business a success?

Passion for what we do and a determination to keep doing it.

What are you most keen to learn that will help you grow your business?

I think that constantly researching different cultures and cusines as well as focusing on new trends will help to keep our business fresh.

What do you think is the biggest challenge facing your company?
I think the same things most new businesses face really, just getting our name out there and letting people know what were about.

Is being a business owner how you expected it to be, or have you had any surprises along the way?
It’s been surprising how helpful the other companies that we work with have been, their going out of their way to give us their time and help has been really beneficial, especially in the very beginning. It’s great to be part of such a close community of businesses – and friends!

What is your main goal for your company?
To maintain the same personal quality and service as the business grows.

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Meet the Customers – Studio 69

by: Hannah

August 20th, 2010

Khary Cave at Studio 69

After training as a geologist, and 7 years working as an environmental consultant, Khary Cave saw friends around him taking the plunge and starting their own companies, and felt the drive to go into business for himself.

However, it was after a long stint working in France that gave him the inspiration to dramatically change his career. After visiting his friend (and future business partner) David’s studio in Paris, Khary knew he’d found the business for him – a tattoo and piercing studio.

At Studio 69, Khary aims to bring a personal and distinctive touch to the industry. They provide high quality tattoos and piercings in a relaxed, friendly atmosphere so that each and every customer feels comfortable.

Even after some unexpected setbacks – like a car crashing through the studio window – Khary’s calm composure and meticulous planning mean that he is ready for anything – even for the uncertainties of being a small business owner.

Khary Cave runs Studio 69, a tattoo and piercing studio in Walthamstow in London, you can get in touch on 0208 531 4947 or through their website www.studio69tattoo-piercing.co.uk

What does your company do?
We are a tattoo and body piercing studio and we also sell a range of body jewellery.

What makes your business different?
We are a fairly small and recently opened studio. The atmosphere in the studio is very friendly and relaxed and we always make the effort to remember every customer’s name. We’ve managed to keep our prices very low without compromising on the quality of the service offered. Our tattoo artists have distinct but complementary styles, so you can always get the perfect tattoo at Studio 69.

What inspired you to start this business?
I’ve wanted to start my own business for quite a long time, probably because so many friends around me are successful entrepreneurs. After seeing the success and professionalism of my business partner’s studio in France, I knew this was the business for me.

Have you previously run any other businesses? Could you tell us a little bit about them?
No, this is my first business venture. I am actually a trained geologist and worked as an environmental consultant in the north west for 7 years before opening Studio 69.

Studio 69's tattoo artists are highly skilled

How are you funding your business?
We managed to secure a business loan for 50% of our start-up costs.

Do you have any staff or partners in your business?
My business partner David is a piercer with 15 years’ experience and two successful, established studios called 2GY in Paris. We also employ two tattoo artists, Tommy and Desmond, and a piercer called Ruth. We all get along brilliantly, I feel very lucky that we’ve managed to assemble such a great team.

Where do you see your business in 3 years?
I would love to expand the range of products and services we offer, and would definitely not rule out having a second studio opening within 3 years.

What characteristics do you have that will help you make your business a success?
My passion for business is my main attribute. I also have a very friendly and outgoing personality, which helps with making all our customers feel welcome. I am very driven, and dedicated to making sure that every single one of our clients has an enjoyable visit – and I’m confident that to this date I have been able to deliver that.

What are you most keen to learn that will help you grow your business?
I would love to learn to pierce in the future, and although I have an accountant I think it’s probably a good idea to do a basic bookkeeping course.

Are there any brands, companies or personalities that you most admire or aspire to?
I really admire the Innocent Smoothie brand and its founders Richard Reed, Adam Bacon and Jon Wright. Innocent came from nowhere in the late 1990s and early 2000s, and now dominate the UK market.

What do you think is the biggest challenge facing your company?
Although we have managed to break even in our first month after opening two and a half months ago, cash flow is a challenge that we try to mitigate by meticulous planning. Marketing and promotion – and just getting our name out there is also a challenge.

Is being a business owner how you expected it to be, or have you had any surprises along the way?

No matter how much planning and research you do prior to opening there will always be surprises. For example, after careful financial planning to ensure that I could pay my staff and bills, a car ran into the front of the studio, destroying the electric shutters and shattering the glass.

I am insured, but in order to secure the shop I had to pay for repairs myself whilst waiting on the insurer’s response. This happened only 2 months after opening, so it was a major shock – not to mention a drain on limited resources.

www.studio69tattoo-piercing.co.uk

What is your main goal for your company?
My main aim is to create a strong, instantly recognisable brand and to continue to provide tattoos and piercings of the highest quality.

Do you have any advice for people thinking of starting their own business?
My main piece of advice would be to do your research in the planning stages. A business plan is essential, not only to secure a loan or funding, but it also forces you to think about all the things you need to think about.

Finally, I know it’s a bit of a cliché, but location is very, very important. Get your business premises location wrong and it will be a lot harder to get your company off the ground in that crucial first 6 months.

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Meet the Customers: The UK Foodhall Ltd

by: Hannah

June 18th, 2010

Karen's website shows off all those awards!

The HSBC Start-Up Star Awards are coming soon, with lots of small businesses and entrepreneurs vying for the top spot.

At the same time, we’ve introduced a new segment – Meet the Customers, where we profile companies and business owners, passing their valuable advice and experience on to you.

But a funny thing happened when we contacted Karen McQuade of the UK Foodhall Ltd.

It turns out that Karen is the HSBC Start-Up Star of 2009!

As well as the UK Foodhall Ltd collecting awards as a supplier, a start-up and a local business, Karen has also won an award for her achievements as a businesswoman.

We thought that she’d be the perfect customer to speak to about her experiences running a company – and now we can also find out what tips she could pass on to us about the HSBC Start-Up Star Awards (and how to win it!).

The UK Foodhall Ltd help connect Local Authorities with British farmers, so that kids get fresh, locally sourced food in their schools. You can contact them on 0845 301 1182 to get more information.

What does your company do?

Our strapline is ‘Great British Food for Great British Kids’ we support British farmers and British manufacturers by providing an assured product range for use in school dinners.

What inspired you to start this business?

I wanted to provide a route to market for the British farmers, and provide Local Authorities with what they wanted, locally procured food.

What made you nominate The UK Foodhall for the Start-Up Star Award?

I am so proud of what we have done and how we have changed our market that I wanted to tell the world! So I nominated us for the HSBC Start-up Star award so that we might gain publicly, we would gain experience in being involved in such a prestigious award, and I hoped we may get to the Semi Finals, so that it would motivate our stakeholders.

What has the experience done for your company?

Winning the HSBC Start-up Star award was wonderful. It was such a brilliant surprise on the night, and has done wonders for our motivation, our brand, our stakeholders and our turnover.

What characteristics do you have that have helped to make your business a success?

Myself and my Business Partner, Robert Clark, are both passionate about our market and making a difference in it. We want to provide clean, healthy, locally produced food to children.

How are you funding your business?

We are funding the company through sales. We do not owe any money to anyone.

What are you most keen to learn that will help you grow your business further?

I am keen to learn more about marketing and PR, we know food, and catering, but perhaps struggle for creative ideas.

Are there any brands, companies or personalities that you most admire or aspire to?

I love the marketing of the brand ‘Innocent’ I love that you can hear their very distinctive voice in every word.

What do you think is the biggest challenge facing your company?

The biggest challenge is to manage our growth effectively, not to grow too big and not to take on too much.

What is your main goal for your company?

To never let down our customers.

Do you have any advice for people thinking of starting their own business?

Get a good accountant and recruit mentors, everyday’s a schoolday, and people to hold your hand are priceless.

Could you tell us about the other awards that youve won?

2008 LACA Outstanding Supplier of the Year

2009 Powys Small Business of the Year

2009 NatWest Everywoman Award

And of course 2009 HSBC Start-up Star!

Where there any stand-out areas that you feel helped you win the awards (any of them!)?

Our turnover is very high for a new company with just 3 staff (6 million pounds) and our business model is very unique, one goes hand in hand with the other. I think this combined with our enthusiasm made us the winners.

Do you have any advice for companies thinking of nominating themselves for awards?

I would advise anyone who is thinking of nominating themselves to just put pen to paper and do it! We have been on an incredible journey as the HSBC Start-up Star, and I know that it’s been a big factor in our growth this year. The judging panel are such a scary prospect, but once you get over your nerves and face them, being interviewed by them makes for a fantastic experience. It’s a chance in a lifetime to have the opportunity to meet such influential businesspeople, and the whole experience is both challenging and fun, but if you win, hold on tight, its one heck of a ride!

Is being a business owner how you expected it to be, or have you had any surprises along the way?

I was not surprised at the hard work, as everyone warned me about that, but I was surprised at what an amazing and exciting journey it would be.

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Meet the Customers: Display Media Solutions Ltd

by: Hannah

June 11th, 2010

www.dmsol.co.uk

Today’s profiled client is Liam Butchers from Display Media Solutions Ltd.

Display Media Solutions are a print and display company which specialises in products for retail, trade and exhibitions.

We asked Liam some questions about his company and experiences of being a business owner, and here’s what he had to say.

You can find Display Media Solutions at www.dmsol.co.uk, or call them on 0845 116 2700.

What does your company do?

Large format print, exhibition materials, display equipment, conference set up, trade shows, supplier of pop-ups and banners.

What makes your business different?

Display Media Solutions was formed because the market has become saturated with foreign ‘knock-offs’. I realised that quality at a good price is what the market doesn’t currently have. In layman’s terms, we offer the very best quality products and prints at the most competitive price in market.

What inspired you to start this business?

It may sound a little cheesy but I genuinely love the industry. When I randomly come across my prints being used it’s a great feeling. I get an amazing buzz out of that.

"My most important bit of advice: know your market"

Have you previously run any other businesses?

I have worked in the industry a long while now, but this is my first ever business venture.

Do you have any staff or partners in your business?

I currently work with a couple of graphic designers and I also work closely with some of the world’s leading manufacturers in display and exhibition products. All my prints are produced using the very best materials available.

What characteristics do you have that will help you make your business a success?

I am a very focused and hardworking individual and have a lot of contacts and experience in my industry. I am under no illusions, I know that it will be tough, but I honestly believe that in life you get out what you put into it.

What are you most keen to learn that will help you grow your business?

I now need a couple of key accounts that I will look after very carefully and nurture and then really build upon that.

Are there any brands, companies or personalities that you most admire or aspire to?

If I am honest I really like Richard Branson and his Virgin brand. I also admire Apple – they have it all, really. Also Alan Sugar is an absolutely fantastic business role model, what he has achieved in his working life is simply incredible.

What do you think is the biggest challenge facing your company?

Securing that elusive big contract, that’s it really. I feel that I have everything else in place now, and am ready to win that important client.

Display Media Solutions

Is being a business owner how you expected it to be, or have you had any surprises along the way?

If I am honest it is a lot tougher than I could have ever imagined, the accounting side of things is just mind boggling. I am learning quickly though, it’s interesting how running your own business makes you discover skills you never knew you had.

What is your main goal for your company?

To achieve a million pound turnover within 5 years.

Do you have any advice for people thinking of starting their own business?

Lots of advice and I am more than willing to discuss it with anyone who wants to listen. My most important bit of advice: know your market. That really is the key.

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Lies, damned lies and lies from marketers

by: Hannah

June 4th, 2010

Has a marketing company ever told you they can guarantee you ‘top rank in Google’?

It’s one of the most common phrases in marketing, and it’s very popular with salespeople, mostly because it’s one of those terms that isn’t technically a lie, but certainly doesn’t mean what you think it does.

What you mean by ‘top rank’ is being the first entry for a popular term that describes what you do, but what the salesperson means is being the first entry for a search term that won’t cost them very much money – regardless of whether people are actually searching for it or not.

For example, being ranked first for “inexpensive apparel” doesn’t have the impact of being ranked first for “cheap clothing”, because no-one’s going to be searching the first term anyway.

Everyone wants top ranking in search engines, but top rank for a random term that no-one ever searches isn’t going to get you more business – and that’s the whole point of paying out for marketing in the first place.

An honest online marketer won’t promise you ‘top ranking’, because it’s a meaningless phrase. What you really need from a marketer is a guarantee that they will work to find the most useful terms for your business, terms that balance the cost of the click against the business it brings you.

So beware of marketers promising you top ranking. They might not be lying, but they’re coming damned close.

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How much money is enough?

by: Hannah

May 21st, 2010

How much is enough for you?

Running a business can be damn hard work, but it also brings some pretty massive rewards. One of which is being able to control your own salary!

But entrepreneurs surveyed by Barclays seem to be very relaxed about how much they get paid.

When asked about their priorities for running a company, money was way down the list of most common responses.

It seems that most people are more interested in the autonomy and control that comes with having your own firm, than in the financial rewards. Over half of those surveyed said that having direct control was the biggest motivation in starting a company, and 42% saw it as a way to improve their work/life balance.

But as far as money was concerned, entrepreneurs have very mixed ideas about how much is enough.

Around a quarter of the respondents thought that up to £50,000 was a fair reward for their work, and another quarter considered £39,000 enough.

But 19% stated that taking home just £15,000 was enough to keep them happy.

It just goes to show that for some people, the job you’re doing is as much a reward as the wage you get for it.

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What makes your business great?

by: Hannah

March 19th, 2010

Free with every Rottweiler

Sometimes people start a company knowing exactly what will make them great, sometimes your greatness evolves naturally out of the sort of business you build and the people you choose to work with it.

But in the end, this is the one question that every single one of your customers wants the answer to.

So think about it.

Is your product the best? Is your service the most reliable?  Are you local? Are you the cheapest? Do you provide the highest quality? The most in-depth-knowledge? Are you the friendliest? Do you offer free kittens?

There is something about your business that makes it different, makes it stand out, something it provides that no-one else can.

If you’re too modest to work it out yourself, ask your customers. They will have identified what your unique selling point is, because that’s going to be the reason they chose you.

And once you know, don’t be shy! Tell everyone exactly what makes your business great!

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Keep the cash flowing

by: Hannah

March 5th, 2010

Cash flow is the life-blood of every small business, but it can be difficult to keep the money rolling in – as everyone has clients who can’t/won’t/forget to pay.

Here’s a few ways to keep on top of your invoicing, so you can keep a healthy cash flow.

Be organised

Setting up an invoicing procedure should be one of the first things your company does. A big old spreadsheet of invoice numbers, issue dates, due dates and payment dates could be the simplest and most effective way of keeping track of invoicing. Setting reminders in your calendar for invoice due dates is also very helpful.

Be quick

Invoice promptly. Not only is that good for your business, but it’s also good for your customers. People who receive an invoice for something 2 months after the event are most likely going to have forgotten it ever existed – and no-one likes an unexpected bill!

Stay in touch

As soon as an invoice becomes overdue send out a reminder to your client, keep it relaxed and friendly and just make them aware that they now have to pay. Always include a copy of the invoice in your reminder too, so your clients know exactly what they owe and why.

Don’t be afraid!

Chasing payments isn’t a particularly fun job, but it is rarely unpleasant. Don’t be afraid of asking for the money that is owed to you. But if a customer does get upset, simply try to find out the root of the problem and work it out, offering payment in instalments can often help clients who are strapped for cash.

Use the law

In some extreme circumstances you may have a customer who simply refuses to pay. At this point you may have to use the law to ensure you don’t lose out. Often a simple Letter Before Action is enough to make people pay up.

Organisation and communication are the easiest ways to stay on top of invoicing, and to keep cash flow healthy.

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Making money out of time

by: Hannah

March 4th, 2010

Does time equal money?

John Maynard Keynes predicted that by the year 2000, the average working week would be 15 hours long. Recent studies indicate however, that working hours in the UK have actually risen over the past few years.

The New Economics Foundation (NEF) has proposed a policy for a 21 hour working week, in order to give people “more time to be better parents, better citizens, better carers and better neighbours”.

Going from a 40 hour week to a 21 hour week is a fairly big step, but the NEF’s proposal is for it to be gradually introduced by giving more time off instead of pay rises.

More time to spend with family, take up new interests or simply become active in your local community sounds idyllic, but what effects would it have on the workplace?

To an employer, this is hardly likely to be a popular proposal. Despite the fact that longer working hours doesn’t necessarily mean increased productivity, by nearly halving the length of the working week it’s unlikely that your staff would be able to get everything done. So you’d need more staff.

Good news for the unemployment figures, but more staff means much higher costs for your business. And higher costs would force people to push up prices, so we could expect the cost of living to rise even higher.

As an employee, a 3-day week sounds fantastic, but for new or younger workers being frozen on a starting salary could prevent them from being able to afford to get on the housing ladder or start a family – especially as living costs would most likely become much more expensive.

Or it could have the effect of pushing up wages for new staff, as younger workers would be aware that they wouldn’t be able to progress onto a higher salary – and that would mean another expense for employers.

For older, more established workers this could be a great scheme. Once you’ve achieved a comfortable salary to support yourself and your family, there’s no real need for extra income, so taking time off instead could be a fantastic opportunity.

To me, this scheme seems highly impractical, and one that would only bring benefit to people who are already in secure positions and on a comfortable wage.

For employers it would dampen productivity and push up costs, and workers on low and starting salaries wouldn’t get the opportunity to improve their earnings.

In an ideal world, a 3-day working week would be perfect. But in reality, this would likely be a massively expensive policy that would disproportionately hurt the lowest earners and make hiring so expensive that many business owners might choose not to bother.

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