I was recently talking to a close friend about my latest idea and we both got overly excited about all the endless opportunities and ways we could approach the concept. I asked her to get her ideas together and think about how much she could commit to the project. The next day she sent me an email explaining that on reflection, despite her enthusiasm, she needed to focus on her current commitments.
Instead of disappointment I felt huge admiration. She was able to do something that after six years I am still not able to do, say no to work.
By their very nature entrepreneurs are very open to opportunities. I have tremendous difficulty taming my enthusiasm and resisting the urge to begin work immediately on the next “big idea”. The problem with this approach is that these opportunities arrive on a weekly basis!
I have learnt the hard way, that you simply cannot over commit yourself. Firstly there just isn’t time, secondly there isn’t enough resource and thirdly the other brilliant ideas just get diluted. It’s important to develop discipline and be able to choose what to work on first and what distractions to ignore.
I am still unable to say no to a good idea so I have developed a strategy of regularly reviewing opportunities at a later date:
- Discuss every idea first with your business associates. This should help clarify any problems and identify what the real opportunity is.
- Write down the idea and prioritise it against the other ideas. Once I have done this I find I am able to concentrate on my current work.
- Commit to sticking to your business plans. We review our business plans every six months and at this point if other opportunities seem more lucrative we incorporate them into the following six month plan.
- Be realistic about what is achievable. Apparently it’s a common human trait to believe that we will have more “slack time” in the future.

I think you are right; entrepreneurs are, by nature, enthusiastic and energetic when it comes to ideas… this is what sets them apart from non-entrepreneurs (?) I find it difficult to prioritise and not allow myself to be suckered into even more tantalising opportunities, but over time I am learning to focus on only a couple of projects at a time in the hope that this will see them reach successful levels!!!
Comment by Alice — August 3, 2010 @ 5:40 pm