companies house made easy

Simply defined PR is your reputation. It is how others perceive and talk about what you do and what you say. Your reputation is not only how the public perceives you but also how your staff views you.  Having a well known, good, reputation will not only ensure you continue to attract lots of business, you will also attract and retain the best employees who then create and strengthen your reputation and the cycle continues….

A great reputation is not gained through expensive sales and marketing strategies. True, these will bring customers to your door but if you do not meet their expectations you will quickly loose their business as well as that powerful, word of mouth recommendation we all strive for. 

As society we tend to focus on the negative and your mistakes are disproportionally more costly. Harsh but true, your reputation will be discussed more frequently if it is negative rather than positive.

PR is not advertising, you do not pay the media to talk about your company. Getting the media to talk about your company in a positive way is far more difficult (and the real art of good PR) than a juicy piece of negative press the journalists know we all love.  

Having first hand experience of the recent travel chaos I was astounded at the wasted PR opportunities by the majority of companies directly involved. Astonishingly this is at a time when certain businesses desperately need to increase their creditability amongst their customers and staff.

I know the problems have cost billions but did anyone account for the cost of the terrible PR.  How can these companies be so short sighted especially when they spend millions on sales and marketing? 

How do you ensure that you create a positive reputation?