I claim not to be superstitious or a believer in fate. In our society most of us are presented with lots of opportunities and it’s what we make of these that determine how successful we will be.
However, most of us will admit to little rituals and faiths from lucky items to lucky numbers. As rational as I believe I am I always “touch wood” when I have an unpleasant thought, plead to an unknown power that all will be OK and here’s something really crazy, I have an unlucky bra!
Whether there really is some other divine intervention or simply a self fulfilling prophesy its best to think positively in all areas of our lives. This includes giving your company a successful name.
To test this hypothesis I checked the names of some dissolved companies at Companies House and here’s what I found:
Bad company LTD
The rubbish company LTD
Poor us bank LTD
Lose a lot trading LTD
Jinxed limited LTD
Stupid Limited LTD
Stupid productions LTD
Gone bust again LTD
Gone LTD
Unfit productions LTD
Unfit business LTD
I thought these dissolved LTD company names were quite ironic
Bankruptcy advice bureau LTD
Bankruptcy advice centre LTD
Bankruptcy help desk LTD
Bankruptcy support LTD
Bankruptcy options LTD
Disaster management LTD
Ridiculously talented LTD
My conclusion, start as you mean to go on.
I am curious what superstitious behaviour do you admit to doing?

saying good morning to lone magpies… but ultimately I, like you, believe that positivity breeds positivity. If you enter into something with a negative slant – be it a business name or a negative attitude – it’s probably not going to fly. I do however believe that fate leads us towards things, but it is only ourselves who can make these opportunities a success or a failure … although I do have lucky pants for when all else fails
Comment by Alice — March 22, 2010 @ 10:20 am
Whilst walking with my friend on a rainy day, I walked across three drains and under a ladder as they were under cover. I then put up my umbrella in the house to dry. My friend, who salutes a magpie every time without fail, was very upset by my behaviour and didn’t speak to me for a week after advising me that I had bad luck for 7 years. I laughed this off and now continue to remind her that my ‘luck’ has never been better…Touch wood!
Comment by Aimee — March 22, 2010 @ 11:49 am
thanks Aimee!!! I didn’t know about drains… now my day will be filled with trying to avoid bad luck – I will have no time to do anything else!!!!! ha ha
Comment by Alice — March 23, 2010 @ 11:50 am
Haha, Well just be careful not to step on the cracks in the pavement in your quest to avoid the drains!
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