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Sometimes people start a company knowing exactly what will make them great, sometimes your greatness evolves naturally out of the sort of business you build and the people you choose to work with it.
But in the end, this is the one question that every single one of your customers wants the answer to.
So think about it.
Is your product the best? Is your service the most reliable? Are you local? Are you the cheapest? Do you provide the highest quality? The most in-depth-knowledge? Are you the friendliest? Do you offer free kittens?
There is something about your business that makes it different, makes it stand out, something it provides that no-one else can.
If you’re too modest to work it out yourself, ask your customers. They will have identified what your unique selling point is, because that’s going to be the reason they chose you.
And once you know, don’t be shy! Tell everyone exactly what makes your business great!
Nice post. would like to add, most important thing is the customer feedback, should never ignore, either is positive or negative. a customer is not for the current deal but for life.
Comment by Asad Ali Butt — March 19, 2010 @ 8:03 pm
sorry for nicking your post concept Hannah!
Comment by Thomas — March 23, 2010 @ 2:33 pm