What’s the point in climbing Everest?
Is it about the moment you reach the summit?
Or is it about the moment you decide to do it, the planning, the fund raising, the packing to go, the arriving, the base camp, the first step up the slope, the first night in the tent, the half way point, the last few hours or the final step?
Of course it’s all of those things, but mostly I’d say it’s about all the stuff that precedes the moment when you are stood at the top.
There is a parallel consideration for business owners, and it’s this:
What is your business all about. Is it about the moment that you reach the summit, whether that summit be selling up, retiring or generating a sum of money for your charitable cause?
Or is it about all the other stuff before you get there. The risks, the milestones, the disasters and the breakthroughs.
The journey of growing a successful business is long and comes with no guarantees. If it’s all about that final moment of success, you might find yourself disappointed when you get there. Maybe you’ll discover it was more about the journey than you thought.
