intellectual property

A trade mark protects any sign or symbol that allows your customers to tell you apart from your competitors. You can register a name, logo, slogan, domain name, shape, colour or sound, but it must be distinctive for your particular product or service and cannot resemble any competing

trade marks.

If you do not register your trade mark it will rely on the common law of passing off. If you register a trade mark you must renew it every 10 years to keep it in force.

Check the trade mark is available for you to use and register. You must register your trade mark with the Intellectual Property Office, which is run by the government.

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